LABELLING “NATURAL” BUT STILL USING SYTHETIC INGREDIENTS?

 

More and more manufacturers are getting called out on their misleading label claims.  Some are even being brought to court.  The most active claimants are pet owners.  Top pet food producers are under a microscope and either need to stop using the word “natural” or need to start using only natural ingredients.

One of the biggest culprits on the ingredients list is synthetic stabilizers – Ethoxyquin, TBHQ, BHT or BHA.  Why is there a stubborn reluctance to move to equally effective, natural alternatives?

The Tocobiol® and Tocobiol® SF, produced by BTSA are powerful natural antioxidants that are produced in a 100% clean process.   Studies prove these offer an equal to or more improved stability, over the synthetic and harmful alternatives.

At New Brook International there is a single focus and that is to bring our customers the ingredients they need to tell the story they want to tell, truthfully.   We are aligned with quality manufacturers of true natural ingredients that offer protection, nutrition, color, emulsification and alternative sources of protein.   Give the experts at New Brook a call.